It may also enhance its secret shopper program around a certain store or distributor where it sees there may be a spike in sale/distribution, to youth to identify the source of the problem.

Juul will then take next steps in investigating, such as talking to a store manager about the issue. In others, it may be a case of social sourcing, where someone over 21 years of age buys several devices and pods to then sell to minors.

In some cases, it may be an issue with a certain retail store knowingly selling to minors. Each time a device is input in the Track & Trace system, Juul will open an investigation to understand how that minor wound up with that device. With Track & Trace, Juul is calling upon parents, teachers and law enforcement officials to come to the Juul Report web portal when they confiscate a device from a minor and input the serial number. However, it wasn’t until recently that Juul had the capability to track those serial numbers through every step of the process, from manufacture to distribution to retail to sale. Juul vaporizers all have a serial number down at the bottom, by the Juul logo. Juul Labs is today launching a pilot for its new Track & Trace program, which is meant to use data to identify exactly how Juul devices wind up in the hands of minors.